This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. Gay and lesbian individuals are an important and valuable consumer segment, relatively little is known about this group from a consumer behaviour standpoint. This article provides a brief overview of the history of targeted marketing efforts towards gay and lesbian members of the community.
LGBT-friendly companies outperform in the stock market, Credit Suisse says
There may be some truth to the 'gay jobs' stereotype | LSE Business Review
For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community. There are markets for singles, couples and families across ethnicity, age and gender. We are citizens, consumers, influencers, students, seniors, business owners and employees. Research will discover diverse interests, matching your products or services to viable LGBTQ market segments. Connecting, engaging and ultimately marketing to the LGBTQ community comes with a deep understanding:. This year we focused the discussion on how corporations and organizations are succeeding or failing in their corporate communications plans across sexual orientation, gender identity and ethnicity. Serving these and many other corporations and organizations since
Why marketing targeted at gay and lesbian consumers often misses its mark
Companies more tolerant of differences in sexuality and gender identity have seen a stock-price boost as well, according to an analysis from Credit Suisse. The investment bank put together a list of what it calls the LGBT The list is overwhelmingly U. Credit Suisse also adjusted by sector. What it found was a return, since the start of , of 9.
There is an unusually high concentration of gay or lesbian workers in certain occupations. For example, both gay men and lesbians and are overrepresented in psychology, law, social work, and university teaching. And there are real occupational patterns behind some popular stereotypes, from the gay flight attendant to the lesbian truck driver. Where does this kind of occupational segregation come from? This question has puzzled social scientists for nearly a century, but it is not simply an academic problem.