The American innovation continues today as Excel Industries sets the standard in creating and evolving outdoor power equipment products sold under the Hustler Turf Equipment and BigDog Mower Co. Today Hustler is one of the leading turf care brands in the world. It has a universal message of innovation, quality and superior customer care. BigDog Mower Co. The experienced and enthusiastic team at BigDog has been making it possible for families to enjoy and spend time in a freshly-trimmed yard by crafting loyal, quality mowers since Founded in and based in Hesston, Kansas, Excel Industries is a leading manufacturer of premium commercial and residential turf equipment.
This grandpappy of zero-turn mowers, shown here with Adam Mullet, is still servicable 50 years later. Photo by Ron Hall. Kansas figures huge in the development and growth of commercial mowing. Kansas is also where the Walker family of Walker Mowers got its start in manufacturing.
Hustler Turf is a company thriving on American know-how and innovation. Developing new products and improving existing ones is a source of pride for the Midwest craftsmen and women at our company. Inventor John Regier recognized the simple need for a riding mower that could maneuver irregular landscapes, so he set to work creating a mower from farm machinery and mower parts. The mower could hug a flagpole or reverse directions at a fence with a turning radius of zero.
The first Hustler was a combination of mower parts and farm machinery, created by a genius named John Regier. It could circle flag pole or reverse directions at a fence line, with a turn radius of zero degrees. And it changed everything. When Mr. Regier brought his design to tractor cab manufacturer Excel Industries, the timing was perfect.